Social posts
Posts that keep the message visible where your congregation already scrolls, without someone starting from a blank caption box each week.
Turn one sermon into a full week of discipleship content. Equip helps pastors and ministry leaders transform a Sunday message into social posts, devotionals, study guides, sermon-to-newsletter emails, and multilingual video without adding staff, and without stitching together a pile of disconnected tools. It is part of Amplify’s family of church AI tools.
14 days free. No charge until day 15.
Illustrative representation of Equip. Actual product interface may vary.
The weekly reality
Most churches don’t struggle to preach on Sunday. They struggle to extend the sermon into Monday through Saturday in a way that’s consistent, timely, and realistic for the team they have. By the time the week starts, the same Sunday message often needs to become several different pieces of follow-up content.
Posts that keep the message visible where your congregation already scrolls, without someone starting from a blank caption box each week.
Discussion guides leaders can use midweek, drawn from the same passage and points you preached, so groups stay aligned with the sermon.
Daily readings that carry the message through the week for individuals, families, and student ministries.
A sermon-to-newsletter email that reconnects people to the message and gives the week a clear recap.
Key capabilities
Equip is an AI content repurposing platform built specifically for churches. After the sermon is written and delivered, the Publish It stage turns it into ready-to-review weekly content.
Pre-built workflow bundles generate a complete set of weekly outputs including social, newsletter, and devotional content with a single action, so your team isn’t rebuilding the same church content workflow every Monday.
Equip repurposes the Sunday message into sermon-to-devotional content and prayer guides, helping congregants stay in the Word throughout the week, including student ministries and families.
Equip creates Reels-, Shorts-, and TikTok-ready clips directly from sermon footage, so churches can share moments that travel beyond Sunday without a dedicated video editor.
Translate and dub sermon video and audio into more than 30 languages with zero additional recording sessions, so multilingual churches can serve every household in the language they understand best.
How it works
The workflow starts with the service your team already runs. Nothing changes on Sunday morning.
Preach as usual. If your church streams worship through Amplify, your livestream imports automatically into Equip the moment the service ends, with no downloads or file juggling required.
Equip’s Publish It stage transforms your sermon transcript into a full set of content: social posts, devotionals, study guides, sermon-to-newsletter email campaigns, and translated video and audio.
Your team reviews everything inside Equip using a draft-to-published workflow before it goes out, so quality, tone, and theological accountability stay where they belong: with your leaders.
What you gain
The work that used to fill Monday now takes a single session. That time goes back into planning, pastoral care, and the ministry only people can do.
See it in action
The same repurposing stage looks different for a student ministry, a bilingual congregation, and a one-person communications desk.
Student ministries
A student pastor delivers a Sunday message on identity and belonging. By Monday, Equip has generated a devotional series for students, a discussion guide for small group leaders, and a parent update email so the message carries into the week and reaches beyond the room.
Multilingual congregations
A church serving English- and Spanish-speaking families uploads its Sunday sermon. Equip dubs the full video into Spanish within hours, with no second recording session, so families can hear the message in their own language by midweek.
Communications teams
A one-person communications team at a mid-sized church used to spend most of Monday turning the sermon into social content. With One-Click Toolkits, that same person now generates a week of social posts, a newsletter campaign, and a devotional in a single session, freeing the rest of the week for planning.
Inside the platform
Equip is natively embedded in the Amplify platform. When your livestream worship ends, your content imports automatically and can kick off the Publish It stage.
Livestream imports the moment worship ends.
Sermons and series publish to your site.
Giving stays in the same ministry system.
Ministry data connects across teams.
Content reaches the app your church uses.
One ecosystem
Your sermon-to-content workflow lives beside the rest of your ministry operations, so your team stops moving files between disconnected systems.
Why churches choose Equip
Repurposing is the immediate need. What separates Equip is when it starts and what it already knows about church work.
Customer proof
Church teams describe the same turning point: the work that used to consume a week now fits inside the week, and the message keeps reaching people after Sunday.
Ministry Brands’ solutions allowed us to have people give who have never given before. I don’t know that there’s a better place for small churches.
How do you want to engage with people who come to your church for the first time? And how do you want to keep people engaged as you grow? Ministry Brands is a one-stop shop. Major win!
Moving to a single software platform just makes it easy to invite other people in to assist us and help us. It also takes away a lot of the headaches we had in terms of the different deadlines we had for when our contracts renewed and keeping up with our different payments. It’s really simplified our lives in so many ways. If anybody’s on the fence, get a demo. I promise you you’ll be happy with what you see.
I really appreciate how easy it is to use this software. From making online forms, sending out giving records, emails, and finding reports, it’s wonderful! Makes updating the website very easy, as well!
Answers
No. Equip supports sermon preparation and repurposing, but pastors remain fully responsible for the message. Over time, the platform learns each pastor’s preaching style so generated outlines and content better reflect that pastor’s voice without taking the pastor out of the process.
Once a sermon is delivered, Equip’s Publish It stage can generate social posts, devotionals, study guides, and translated video shortly after worship ends. For churches using Amplify Streaming, the livestream imports automatically with no manual upload required.
Yes. Equip translates and dubs sermon video and audio into more than 30 languages with no additional recording sessions, making multilingual ministry practical for churches of all sizes.
Yes. Equip’s Publish It stage repurposes your sermon transcript into a sermon-to-newsletter email campaign alongside social posts, devotionals, and study guides, all generated from the same source message.
Sermon-to-devotional content turns your Sunday message into daily readings and reflection questions that keep congregants in the Word all week. Equip generates these devotionals from your sermon transcript, ready for your team to review before publishing.
Your sermon content is never used to train AI models. It stays your church’s content, and everything moves through a draft-to-published workflow so your team can review and approve before it reaches anyone else.
Equip offers three monthly tiers: Basic at $39 per month, Pro at $79 per month, and Premium at $129 per month, each with unlimited team members. Every plan includes a 14-day free trial with no charge until day 15, and you can cancel anytime.
No. Equip creates Reels-, Shorts-, and TikTok-ready clips directly from sermon footage, so churches without a dedicated video editor can still share moments from the message each week.
Equip turns one sermon into a complete week of discipleship, reaching your congregation in the formats and languages they need.
14 days free. No charge until day 15.