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Ep. 155 | Greg Atkinson: How Churches Can Reach and Keep First-Time Guests

January 21, 2026
51
 min watch
Teams
Serving
Outreach
Hospitality
People
Engagement

In this episode, we sit down with Greg Atkinson, entrepreneur, best-selling author, and church secret shopper with 30 years of experience in organizational leadership.

We explore proven strategies for how churches can reach and keep first-time guests, moving them from visitors to engaged members.

In this conversation, we discuss:

  • The importance of a welcoming guest experience
  • Secret shopper insights for church improvement
  • Practical tips for guest follow-up and assimilation
  • Digital tools to connect with newcomers
  • The impact of intentionality on church growth
  • Creating a culture of kindness and hospitality

Join us as we dive into How Churches Can Reach and Keep First-Time Guests with Greg Atkinson.

More About Greg Atkinson:

A bestselling author, international speaker, and serial entrepreneur, Greg is the Founder and CEO of Greg Atkinson Consulting, EntreBrand, INK: The Writing Conference, EntreChurch, Worship Impressions, and LKN Retreats. With 31 years in nonprofit, business, and organizational leadership, and a proven track record as a consultant to some of the largest churches, businesses, and nonprofits in America, Greg helps leaders think bigger, build smarter, and fund ministry through entrepreneurial innovation. He’s the author of multiple books—including The Secret Power of Kindness, The 100% Rule, Secrets of a Secret Shopper, The Hospitality Ministry Handbook for Volunteers, and Serious Sleep—and a passionate voice for church revitalization, sustainable income models, and radical rest for the busy soul.

Greg doesn’t just talk about big ideas—he builds them. From hosting national and international conferences and hybrid coaching programs to launching turnkey business solutions and a full-fledged publishing house, Greg is on a mission to equip the Big “C” Church for its next chapter. Whether he’s designing an ecosystem for entrepreneurs or writing a children’s book on kindness, Greg leads with heart, hustle, and holy ambition.

Greg is also the Co-Founder of the Social Media Church Conference and is the Founder & CEO of EntreDreams, hosting masterminds and retreats. Greg has been trained and certified by Jon Gordon and John Maxwell. Greg is a member of the Forbes Coaching Council, The American Association of Christian Counselors, and ICCI (International Christian Coaching Institute). Greg has been featured in Forbes, the Wall Street Journal, Christianity Today, and on CBS, FOX, NBC, Digital Journal, and The Insider Weekly. Greg is the nation’s leading expert and speaker on kindness in the workplace. Greg has been in organizational leadership for over three decades.

Links From The Show:

Connect With Greg Atkinson
Website | Facebook | Instagram | Twitter | LinkedIn | YouTube

Books & Other Resources