As a church leader, you’ve likely seen firsthand how powerful a single story can be. A testimony shared at just the right moment can inspire, uplift, and spur people to action.
Storytelling is one of the most effective tools you have to encourage people to partner joyfully in what God is doing through your church. The goal isn’t simply to raise money, it’s to awaken people to the life-changing work God is doing through your church and invite them to be a part of it. When people see their generosity fueling life change, they’re far more likely to give with open hands and hearts.
In this blog post, we will examine the why and how of storytelling in the church.
Why Stories Move People to Give
Jesus was the master storyteller. From the Good Samaritan in Luke 10 to the Prodigal Son in Luke 15, He knew how to engage people through narrative. Stories connect with us at a deeper emotional and spiritual level than facts or figures ever could. They help us see ourselves in the bigger picture of what God is doing.
When church members hear a story about how their giving helped a struggling family find hope, or sent a student to camp where they met Jesus, it puts their generosity into perspective. Giving becomes more than a donation, it becomes an act of worship and a step of obedience.
What Kinds of Stories Inspire Generosity
The best stories for inspiring generosity are real, personal, and rooted in ministry impact. Here are four categories to look for:
- Testimonies of Life Change: Stories of salvation, healing, or restored relationships show the heart-level impact of your church’s mission.
- Community Impact: Whether it’s a food drive, outreach event, or local missions project, these stories reveal how the church is making a tangible difference.
- Volunteer Highlights: Spotlight faithful volunteers who serve behind the scenes. Their quiet dedication often goes unnoticed, but it models what generosity looks like in action.
- Ministry Moments: Capture and share moments like baptisms, youth camp decisions, or answered prayers. These are often times when God clearly moved among your people.
How to Find and Collect Stories in Your Church
Great stories are already happening all around you: the key is to listen for them. Encourage staff, small group leaders, and ministry team members to be on the lookout, and then create simple ways to gather stories. This could include:
- A digital form on your website
- Open times to conduct short interviews
- Or, a designated email inbox where people can share their testimonies
How to Tell These Stories Well
You don’t need a professional film crew to start collecting and sharing stories. Even a brief story captured with a smartphone or written out in a social post can make a huge impact.
Here are a few tips:
- Keep it short and focused: Aim for one clear message.
- Center on what God did: People are the vessel, but God is the One at work.
- Include emotion, not just facts: What did this moment feel like? How did it change someone?
- Tie the impact back to generosity: Gently show how someone’s giving helped make the story possible.
Remember, authenticity is more important than polish.
Where and When to Share Stories
After stories are captured, the next step is figuring out when and how to share them. There are plenty of natural touchpoints for storytelling in your church. Consider:
- During giving moments in Sunday services
- In emails or weekly newsletters
- On social media platforms
- Through short videos shared in services or online
- In annual reports or ministry updates
A good rule of thumb is to match the story format and tone to the setting. A video might be powerful for Sunday morning, while a written story works well in a newsletter or Facebook post.
How to Connect Stories to Giving Without Guilt
Remember, as you collect and share stories, the goal is not to guilt people into giving, it’s to invite them into something meaningful. When you tell a story, show how generosity made it possible. Frame giving as a partnership in God’s ongoing work, not a transaction or obligation. Always keep the message grace-centered, reminding people that we give because God first gave to us.
Next Steps
You don’t need to wait until you have a perfect story. Start with what you have. Your church is full of stories of faithfulness, transformation, and community impact. When you begin sharing them regularly, you’ll cultivate a culture of cheerful, intentional generosity.
Tell one story this week. Then tell another. As you stay consistent, you’ll be amazed at how God uses these testimonies to inspire deeper giving and greater faith.
Want to make it even easier to share stories and encourage generosity? Ministry Brands Giving provides tools that help you connect giving moments with ministry stories. Learn more about how we can support your church or try a free demo here – Ministry Brands Giving.
