In this episode, hosts Kendall Conner and Jessica Moore explore practical ways that churches can inspire generosity and make the most of Giving Tuesday for their year-end campaigns.
In this conversation, we discuss:
• What Giving Tuesday means for churches
• Leveraging stories of impact to inspire giving
• Effective church communications for generosity
• Utilizing digital giving tools and platforms
• Thanking and engaging givers for future generosity
Join us as we dive into How Ministries Can Inspire Generosity On Giving Tuesday with Kendall Conner.
What is Giving Tuesday?
Giving Tuesday began in 2012 as a simple idea: a global day dedicated to generosity.
Founded as a response to the consumerism of Black Friday and Cyber Monday, it encourages people around the world to give back to causes they care about. Celebrated annually on the Tuesday after Thanksgiving, this movement has since grown into an international celebration of giving.
For churches, it’s more than that, though. Giving Tuesday provides a natural opportunity to invite church members to live out their faith through generosity, whether that’s through financial gifts, volunteer service, or acts of compassion within their communities.
Why Churches Should Participate
Many churches face challenges in encouraging consistent giving, especially as the year draws to a close. Budgets tighten, schedules fill up, and attention shifts to the holidays. Giving Tuesday offers a timely way to reenergize your congregation and reframe generosity as an act of worship.
By participating, your church can:
- Build momentum heading into year-end giving campaigns.
- Engage younger, digital-savvy audiences who are already active on Giving Tuesday platforms.
- Highlight the church’s ongoing mission and tangible impact in the community.
Giving Tuesday can also serve as a launchpad for deeper discipleship. When your church takes the lead in this global movement, you’re not only encouraging donations, you’re inviting your church to participate in the work God is already doing.
More About Kendall Conner:
Kendall Conner is a trusted voice and thought leader in the Church community, with over 18 years of experience helping pastors and ministry teams lead with confidence, creativity, and clarity. With a background as a Creative Pastor and a bachelor’s degree in Church Leadership, he now serves on the Ministry Brands team creating social and educational content. He hosts the Church Leadership Lab podcast and has been featured in Outreach Magazine and as a speaker at various ministry conferences. His insights have shaped churches through influential organizations like Church Motion Graphics (CMG), The Creative Pastor, and Piedmont Chapel. Outside of work, Kendall is a husband, father of three, and outdoor enthusiast who enjoys camping, hiking, and time on the lake.
More About Jessica Moore:
Jessica Moore has been part of the Ministry Brands team for six years, serving in Client Experience, Education, and Marketing. In these roles, she has partnered with churches and organizations across the country, witnessing firsthand how leveraging technology in ministry can maximize impact and enrich Kingdom work. Jessica has served in leadership roles within her local church and is passionate about equipping others for ministry and growing generosity. She is the cohost of the Church Leadership Lab podcast, has hosted over 100 large-scale webinars, and has spoken at numerous conferences, sharing insights on faith, leadership, and innovation in ministry. Jessica lives in Tulsa, Oklahoma with her husband, their two teenage children, and a lively household that includes a dog, a cat, and a small flock of backyard chickens. Her hobbies include anything outdoors, hosting friends and family, and cooking.
Links From The Show:
• Ministry Brands Giving Solutions
• Webinars from Ministry Brands
