10 Best Peer-To-Peer Fundraising Ideas For Nonprofit Organizations
Peer-to-Peer Fundraising Ideas for Nonprofit Organizations are creative and useful ways for fans of a nonprofit to raise money for it through their own personal networks. Fundraising ways of earning money lets anyone start their own campaigns, using social connections to reach more people and get more donations. Fundraisers for nonprofits involve things like walkathons, virtual challenges, charity auctions, crowdfunding efforts, and birthday parties. These projects not only raise money, but they get more people involved in the cause and make them more aware of it. Nonprofits are able to make a bigger impact and reach more possible donors if they give fundraisers the right tools, resources, and motivation.
The 10 best peer-to-peer fundraising ideas for nonprofit organizations are listed below.
- Dance-A-Thon: People dance for a long time to raise money for a good cause at a dance-a-thon, which is a high-energy fundraiser. Donors promise to give money based on how many hours they dance. The event brings people together in the community and encourages fun and fitness.
- Scavenger Hunts: Participants in a scavenger hunt fundraiser look for certain things or complete tasks while collecting money through entry fees or sponsorships. It is a fun and engaging way to help a good cause because it promotes teamwork, adventure, and participation.
- Tribute And Memorial Fundraisers: These let people give money in honor or memory of a loved one, which helps groups get money for important causes. Giving them is a touching way to honor someone's life and raise money for good causes at the same time.
- Matching Gift Drive: A sponsor or company promises to match donations dollar for dollar during a matching gift drive. It pushes people to give. The approach makes donations twice as useful, which encourages more people to help raise money.
- Awareness Campaign: Awareness type of campaign tells people about a problem and asks them to donate to programs that help people with that problem. Nonprofits are able to get their word out and get people to act by using events, storytelling, and social media.
- Peer-To-Peer Giving Days: Peer-to-Peer Giving Days are special days for fundraising when nonprofits ask supporters to run their own fundraising efforts within a certain amount of time. The sense of urgency and the ability to work together get people involved, raise funds, and improve community involvement.
- Celebration Fundraisers: Celebration fundraisers are when supporters give money to an organization instead of getting gifts on their birthdays, anniversaries, or other important days. Donors feel more connected to the cause and are more likely to ask their friends and family to help too.
- Run, Walk, Swim Events: People who take part in run, walk, or swim events raise money by getting pledges to finish a physical fitness event like a run, walk, or swim. These events help people stay healthy, get involved in their communities, and give to charity all at the same time.
- Bowl-A-Thon: Leagues compete in a bowling event during a bowl-a-thon to raise money for a good cause. Teams have the option to enter or get sponsors. It gives fans a fun and social way to get involved with nonprofit projects while raising money for them.
- Virtual A-Thons: Virtual A-Thons are online fundraising events where people are challenged to do things like read, play games, or work out while receiving donations. Virtual a-thons let groups reach people all over the world and keep up with changes in the way people donate online.
1. Dance-A-Thon
Dance-A-Thon is a fundraising event in which fundraisers earn money by having participants dance nonstop for a predetermined amount of time. Its goal is to get people involved in the community in a fun and active way while also raising money for a good cause. Dancers get pledges or donations based on how long they dance, and the event usually has music, games, and other fun things to keep people happy. For example, a high school holds a 12-hour dance-a-thon where donors pay to support each hour of dancing. The money raised goes to a children's hospital.
2. Scavenger Hunts
Scavenger hunts are fun ways to raise money for a good cause by having people search for hidden things or complete challenges. The goal is to help nonprofits while encouraging engagement, teamwork, and community involvement. Teams have to pay to play, and to raise more money, organizers are able to add donation-based checkpoints or donations. For instance, a nearby animal shelter holds a scavenger hunt with pet-related puzzles and short chores to raise money for animal care.
3. Tribute And Memorial Fundraisers
Tribute and Memorial Fundraisers are efforts to raise money for good causes in honor or memory of a loved one. The goal is to honor the person's life and memory while giving money to a charity that shares their values. People are able to give by going to special events or creating fundraiser pages. Friends and family can then give money in their honor. For instance, a funeral fundraiser are potentially held in honor of a cancer patient, with all the money raised going to programs that study and treat cancer.
4. Matching Gift Drive
A matching gift drive is a way to raise money where a donor, company, or sponsor agrees to match donations up to a certain amount. It means that donations are essentially doubled. Increasing the effect of each donation is meant to get more people to take part and encourage more giving. Groups often work with business sponsors or generous individuals who promise to match every dollar raised within a certain amount of time. For instance, a charity that helps homeless shelters start a matching gift drive where a business sponsor promises to match every holiday giving.
5. Awareness Campaign
Awareness Campaign is a fundraising effort that educates about a problem and get people to donate money to related projects. The goal is to get people to learn more, get them to take action, and raise money for groups that are trying to solve social, health, or environmental problems. Social media, stories, and neighborhood events are common ways for these campaigns to get people involved. For instance, a campaign to raise awareness about breast cancer includes walks to raise money, stories from survivors, and online donation drives to help fund medical study and patient care.
6. Peer-To-Peer Giving Days
Peer-To-Peer Giving Days are timed fundraising events where people and groups set up personal fundraising pages to get gifts within a certain amount of time. Focusing funding efforts on a single day or short period of time is meant to make people feel like they need to act quickly and get as many donors as practically involved. Nonprofits give their fans ways to raise money and ask them to share their pages with their networks. For instance, a college has a 24-hour giving day where students and graduates compete to raise money for scholarships. Donations are tracked in real time, and there are leaderboards to show who has raised the most money.
7. Celebration Fundraisers
Celebration Fundraisers are donation efforts in which people choose to raise money for a charity instead of getting gifts on important days like birthdays, anniversaries, or weddings. The goal is to get people to give to good causes on their own and give supporters a way to make their milestones more important. People take part in the event, set up fundraising pages and ask their friends and family to give instead of giving them gifts. For instance, someone turning 40 start a birthday fundraiser for a clean water group and asks their friends and family to give money.
8. Run, Walk, Swim Events
Run, Walk, Swim Events are active fundraising efforts where people do a physical challenge to raise money. The goal is to raise awareness about health and exercise while raising money for charitable causes. Participants get sponsors to promise to pay them money based on how far they run or how long they do an exercise. For instance, a group that works on cancer research holds a charity 5K run where each person agrees to raise a certain amount of money before the race.
9. Bowl-A-Thon
The Bowl-A-Thon is a fundraiser that involves bowling. People raise money by getting sponsors or paying to enter the game while having fun. The goal is to get people involved in a fun and social way while raising money for nonprofit projects. People or teams gather pledges for every game or pin that is knocked down. Raffles and corporate sponsorships bring in extra money. For instance, a charity for kids holds a bowl-a-thon where people are able to form teams, compete for gifts, and raise money for youth programs.
10. Virtual A-Thons
Virtual A-Thons are online tasks where people do things to raise money for a good cause, like reading, working out, gaming, or crafting. The goal is to give fans a flexible and easy way to raise money that they can use from anywhere. Funds are pledged by donors in response to the participant's achievement, and social media sharing or live broadcasting are frequently employed to reach a larger audience. For instance, a charity that works to improve reading skills hold a virtual read-a-thon where people record the number of hours they spend reading and get money for each book they finish.
What Is A Peer-To-Peer Fundraising?
Peer-to-peer fundraising is a fundraising technique in which people utilize their personal networks to generate money for a nonprofit, charity, or cause. Supporters can make their own fundraiser pages and share them with coworkers, friends, and family on social media, email, or by word of mouth. Peer-to-peer fundraising helps more donors, get more people involved, and make community involvement stronger. It's often used for charity runs, memorial fundraisers, and campaigns to raise awareness. It helps nonprofits raise more money without just depending on direct appeals from the organization.
How Does Peer-To-Peer Fundraising Work?
Peer-to-peer fundraising works by letting people or groups make fundraising pages that are tied to a nonprofit's campaign. People make their own fundraising goals, share their pages, and ask others to contribute. Nonprofits offer fundraising kits, message templates, and rewards to get people more involved. The group gathers and gives out money while keeping track of the campaign's progress. Peer-to-peer funding is different from traditional church fundraising because it depends on personal outreach instead of organized church events, tithes, and offerings. For example, unlike traditional church fundraising ideas, peer-to-peer funding lets members involve friends, coworkers, and social media contacts in addition to church members.
How To Get Started With Peer-To-Peer Fundraising?
To get started with peer-to-peer fundraising, make sure to have a clear campaign goal and know who to reach. Pick a site for fundraising that lets organizers make personalized donation pages, share them on social media, and keep track of donors. Find people who are able to help with fundraising, like church members, supporters, or workers, and give them tools, message templates, and marketing materials. Get people to make their pleas more personal by telling stories and talking about why the cause is important to them. Use email, social media, and internet marketing to reach more people and get them to donate. Stay involved over time by keeping track of success, recognizing top fundraisers, and thanking both fundraisers and donors.
What Are The Best Peer-To-Peer Fundraising Platforms?
The best peer-to-peer fundraising platforms are listed below.
- Ministry Brands Online Giving: Ministry Brands Online Giving is a faith-based fundraising platform that helps churches and nonprofits handle their donors and offer safe online giving and text-to-give.
- GoFundMe Charity: GoFundMe Charity is a popular crowdfunding site that lets people and groups make donation projects that are then shared on social networks.
- Classy: Classy is a professional peer-to-peer fundraising tool that lets users make their own donation pages and integrates corporate giving and team fundraising.
- Donorbox: Donorbox is an easy-to-use tool for managing donations that lets people give money over and over again, has embeddable forms, and works with multiple currencies.
- CauseVox: CauseVox is one of the best peer-to-peer fundraising platforms. CauseVox is a digital fundraising tool that lets groups run peer-to-peer campaigns, crowdfunding projects, and programs that get donors involved.
How Can Ministry Brands Assist With Peer-To-Peer Fundraising Efforts?
Ministry Brands can assist with peer-to-peer fundraising by giving churches and nonprofits digital giving options that make it easier to handle donations and keep donors interested. Ministry Brands platform makes it easy for supporters to raise money by offering secure online giving, text-to-give, automated gift tracking, and fundraising pages that can be changed to fit the needs of the supporters. Ministry Brands works with church management tools to make it easy to keep track of donors and report on finances. Ministry Brands helps groups raise more money and get more people involved in their mission by giving them easy-to-use tools and advanced analytics.