April 27, 2023
Read time: 3 minutes
Digital Communication is a crucial part of a church’s discipleship strategy. Through various communication tools, you can show up and communicate with your congregation, not just on Sundays but every day of the week. In this episode of Church Leadership Labs, Jonathan Deatherage, Senior Church Consultant, and previous Church Communications Director, shares insights and direction on leading and discipling your congregation strategically with digital communications.
Strategy is a unique word to use in a church context, but it is essential. When you have a strategy, you can fully utilize your resources, effectively pursue your mission, and create a clear and concise plan to accomplish your objectives and goals. Here are five steps to creating a Digital Communications Strategy within your church.
When we can better understand who we are trying to reach and where they are, we can plan how to reach them. This allows us to create a clear, proactive plan to connect with our audience.
Every church website is created with the hope that it will provide an excellent first impression for its visitors. Many visitors are coming to your website asking if they fit in, do they belong here, and whether this is the church they want to be a part of. While we hope every church website can answer those questions, we want to provide a few mistakes that are commonly seen across many church websites.
With the continued development of communications channels (email, apps, social media, website), it’s essential to understand that each tool communicates different information and serves a unique purpose.
There is a commitment level that you are asking your audience to make when you say, “Download this app.” For a website, there is less commitment. When you realize what each tool is being used for to disciple your congregation, you can use each more strategically and further develop your communication strategy.
Book: Building a StoryBrand By Donald Miller
Last Thing You Listened To: Shane and Shane, Ben Rector
Favorite Technology: Alexa
Quote/Advice: “Don’t be afraid to kill your darlings.”
Dad Joke: “If you’ve seen one Santa, you’ve seen the mall.”
One Thing for Church Leaders: In the world of media communications, you get what you pay for. Free doesn’t always mean it’s better.